Outside of the nightlife scene, Tony’s influence and interests extended across many arenas including politics. In mid 2003 he vied for Miami Beach Commissioner, running on a platform to become a liaison between the area’s nightlife & hospitality industries and the local residential community. The race was a close one, which he lost by just 55 votes to a run off.
Shortly after his political run, Tony joined a partnership where he created, conceptualized and launched Amika, a posh 9,000 square ft. lounge discotheque. With Tony as an active partner and marketing director, the club consistently saw over 2,500 patrons cross its doors within a four-day period. In 2006 he served as a consultant for Pawnshop Lounge in downtown’s Performing Arts District where he took an active role in operations and marketing. Within a short time he increased the venue’s client base, diversified the business by opening the venues doors more nights throughout the week which resulted in increased revenues and sponsorship dollars.
In early 2007, Tony was recruited and given the opportunity to create his second night club from ground up on Miami Beach. As one of the Managing Partners, Tony conceptualized Aerobar and built the venue from start to finish. Opening its doors in 2008, the 5,000 square ft. venue attracted celebrities and VIPs while consistently seeing over 2,000 patrons come through the doors on a weekly basis.
As of 2012 up to today, Guerra is an active food and beverage marketing consultant helping businesses open, expand and succeed in the areas of hospitality through strategic marketing and community relations solutions. With the resurgence of cigars being extremely popular, Tony consulted and became “the face” of the high-end lounge Casa de Montecristo by Prime Cigar in 2015, up until his next big project. November 2017 is when The Wharf Miami, a 30, 000 square foot pop up event space opened and changed South Florida’s landscape. With this new venue where guests could arrive by car or boat, Tony has collaborated with his bother to create something positively impacting the city.
Throughout his career Tony has created a strong network of contacts that span across the map. His presence within the nightlife and hospitality industry has been closely followed, and he has been called upon to participate in various ventures due to his expertise. Possessing the skills to consult, strategize and assist the business person, established brand or startup, Tony Guerra is the right “partner.”
As a dynamic and quite visible “connector” he also consults in the arena of Community Relations for a few national brands with Miami based corporate offices. He is has served on the Steering Committee for March of Dimes annual walk for March for Babies and Signature Chefs and a consultant for Easter Seals of South Florida’s annual Festival of Chef’s, and many other charitable foundations.
For those seeking a “master collaborator” who can put together the right concepts, solutions and team to make a difference, one that is reflected in the bottom line, look no further…Call Tony. ~